tbh the more dramatically the chinese consumer base captures american megacorporations, the better. it'll leave a market gap for [american values] that smaller companies can pick up. it's probably already responsible for the tv and indie games booms.
like how 90s was dominated by restaurant megafranchises which still exist and make a lot of money but are so bland and monolithic that local restaurants rebounded and filled the demand for human food. you don't hear anyone crying about the new chilis menu or w/e, they just say oh right i don't actually have to eat at chilis.
gamers are just the most entitled of all consumer bases (probably bc games are addictive and no1 wants to admit it) so they think they deserve a good star wars/etc game marketed exactly to them.