Yeah. I think a lot of branding has to do with wealth identification. Most people don't have a mansion and a city house, and never will. Even if you get a purse or a 4k watch, you really don't fit in with the people that have it all and use it to really seperate themselves out from the rest of us. They live in an afforded alternate reality.
Stuff like this is more useful when comparing yourself with others of your own class, who see it and gush on it. I guess that's why it was brought here and turned into a thread. By bringing it here and showing it off, you really tell us you are one of us and not one of them. Because they don't need to do this. They are just looking out for the people who don't have any of this stuff and make sure to exclude them.