So would it be the same if you didn't embrace the "tradition" of being obligated to buy shit for people who may or may not deserve it if you in turn didn't want/expect people to buy stuff for you?
I bought stuff for people this year without expecting anything in return. I didn't feel slighted by any means. That's why parents enjoy getting their kids gifts and enjoy the little things the kids get them instead of putting a dollar value on each item and bitching if it doesn't even out.