Wasn't he in the Expendable movies?
January/February movies never do well.
Johnny Knoxville cancels out any interest I had in that movie. Also it looks dumb.
But it did worse than nine other January (and December for that matter) movies... most of which were in their 2nd, 4th, even 6th week in theaters. That's really bad.
No one actually wants to see a guy whose claim to fame is shoving stuff up his ass in a movie that takes itself halfway seriously. Even people that like shitty substance-free movies like Michael Bay or Fast and Furious type garbage movies have standards.