[Murica] Anheuser-Busch renames Budweiser to "America"

T

Thingfish

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Veteran XX
http://time.com/4324384/budweiser-america-rename-beer/

Just in case Budweiser’s galloping horse-filled commercials overlaid with text like “not soft,” “not small,” “not imported” wasn’t a tipoff, the beer company wants you to know that they’re American as apple pie. (Well, except for the fact that they’re owned by Belgian corporation Anheuser-Busch, but let’s not get bogged down in minutia.) The company will double down on its patriotism this summer when it renames itself “America.”

No, this is not a Colbert bit. It’s a marketing strategy. Until the election in November, every bottle or can you pick up will read not “Budweiser” but “America.” In addition to changing the name, Budweiser is adorning their packaging with text like “Land of the Free,” “Indivisible Since 1776” and “Liberty and Justice for All.”

What with the Olympics and the election, this summer will be “maybe the most American summer ever,” Budweiser vice president Ricard Marques argued in an interview with Fast Company. Who knew that this year could get more American than Peyton Manning jonesing for a cold Bud after winning the Super Bowl?

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” added Tosh Hall, creative director at the company’s branding firm JKR.
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  ... only through November 
 
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Indeed. I was introduced to the real Budweiser almost 30 years ago and likely drank a truckload of it over time. You can find it here under the name Czechvar.
 
h78425857
 
Who the fuck pulls the trigger on re-naming your most popular brand when it's already making you boatloads of cash?
 
Fuck In-Bev and the stock holders. Seriously, FUCK THEM.

They stole AB with a hostile take over. Did away with the beer samples at the Busch/Seaworld parks, then spun them off to Blackstone like trash they didn't need.

Foreign fucks can go to hell. Similar thing happened with Vivendi took over Universal and tried to run it, before realizing they fucked up and sold it to Comcast.

People are drinking craft beers instead of the In-Bev piss water, and there's nothing they can do to stop it. In the past, I drank Budweiser to support the Busch theme parks, but now that doesn't matter. There's no connection what so ever between drinking their beer and anything American. I'll pay $15 to drink a six pack of American IPA (Stone) with a few Heinkens. Co-workers is doing the same thing, drinks craft beers.
 
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yep, should be renamed "American Piss"

and i think if this foreign fuck company is gonna do this, then pabst should rename to Murica until november.
 
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Glad to see the cultureless and unpatriotic Ameritards catch up to good European traditions. We've been naming our beers & liquors with patriotic themes for centuries now.

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Got some great opportunities for great slogans.

"Can't get herpes from sharing a bottle of America"
"Brown people love America in a brown bottle"
"Pound 'em until America is great again"
"Don't get drunk, get America"
"America is proof that god loves us"
"You look like you could use America"
 
America googles
Driving while America
Underage America - Wait strike that one
Illegal possession of America by a minor. - better
 
NoGodForMe said:
Fuck In-Bev and the stock holders. Seriously, FUCK THEM.

They stole AB with a hostile take over. Did away with the beer samples at the Busch/Seaworld parks, then spun them off to Blackstone like trash they didn't need.

Foreign fucks can go to hell. Similar thing happened with Vivendi took over Universal and tried to run it, before realizing they fucked up and sold it to Comcast.

People are drinking craft beers instead of the In-Bev piss water, and there's nothing they can do to stop it. In the past, I drank Budweiser to support the Busch theme parks, but now that doesn't matter. There's no connection what so ever between drinking their beer and anything American. I'll pay $15 to drink a six pack of American IPA (Stone) with a few Heinkens. Co-workers is doing the same thing, drinks craft beers.
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with a few Heinkens. LOL
 
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