This news item needed its own thread.
apparently what happened is that Battleship bombed (BIG SURPRISE) yet did ok in europe because it had 3d......and apparently 3d is HUGE in europe. so they are going back and adding 3d to help make up for the huge bomb that was battleship.
International market has begun to make a huge impact on Hollywood's profits. SF and action movies in 3d without a lot of dialog are particularly popular. Finally the rest of the world is appreciating our number one export: violence.
3d [strike]converts almost[/strike] always sucks.
It was the marketing for John Carter that killed that movie. I don't know what those dudes were thinking.It doesn't really mean anything yet. And John Carter was pretty decent but Disney lost money.