Last week, Biden debuted the term while attacking conservatives broadly following the leaked Supreme Court draft opinion that signaled the overturning of Roe v. Wade.
"This MAGA crowd is really the most extreme political organization that's existed in American history, in recent American history," Biden said to reporters on Wednesday, declaring a policy proposal released by Sen. Rick Scott, R-Fla., the "ultra-MAGA agenda."
Biden renewed the "ultra-MAGA" messaging on Tuesday during remarks about the soaring inflation.
"Look, the bottom line is this- Americans have a choice right now, between two paths, reflecting two very different sets of values," Biden said.
"My plan attacks inflation and grows the economy by lowering costs for working families, giving workers well deserved raises, reducing the deficit by historic levels and making big corporations and the very wealthiest Americans pay their fair share. The other path is the ultra-MAGA plan put forward by congressional Republicans to raise taxes on working families, lower the income of America workers, threaten sacred programs Americans count on like Social Security, Medicare and Medicaid and give break after break to big corporations and billionaires just like they did the last time they were in power."
He also used the focus group lingo at a big-money Democratic fundraiser in Chicago.
The White House was quickly on board with the president's new messaging with Psaki declaring it "the president’s phrase," with Biden giving MAGA "a little extra pop."
Psaki told reporters, "Whether it's tomorrow or in days and weeks ahead… you will all continue to hear him talk more about his concern about ultra-MAGA Republicans and their agenda."
Journalists were immediately skeptical by the new slogan, some even comparing to the Biden administration's "Putin's Price Hike" messaging attempting to blame soaring inflation and gas prices on Russia's invasion of Ukraine despite how both were surging months before the conflict began.
Critics in the media suggested the "Putin's Price Hike" push was not resonating with Americans as polls show voters placing more blame for the economic woes on Biden's policies than Russia.
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