Until Kathleen Kennedy fires him, because reasons...
because Logan was good?
Until Kathleen Kennedy fires him, because reasons...
Movie pass is a great idea but terrible execution. A movie a day that movie pass still pays full price on? Did they not anticipate that early adopters would go see a movie a day?
They were clearly hoping for a gym membership usage model. Buy it and be too lazy to use it.
Do they get a piece of concession revenue for Movie Pass goers? That's the only way their model would possibly make sense.
I don't believe so. I think their pitch was based on eventually getting discounted ticket prices due to increased concession sales for the theater. Like, you didn't have to buy a ticket, so you're more likely to buy popcorn, and there would be more people seeing films that they wouldn't ordinarily go to see. An unfilled seat is a guaranteed concession loss, so to speak.
When I heard they had to reimburse the theaters for the full ticket price, I thought that was insane. For every person that goes to see a movie a day, there need to be 30 who don't see any movie that month just to break even. I guess they're playing a game of chicken with the theaters, do we run out of money before they give us discounted ticket prices for our service?
Me either. Way too soon for this to hit theaters, the smoke from the dumpster fire that was TLJ can still be seen.
I almost wonder if it'd be better to use a package system instead of a subscription. $50 for 10 movies, $100 for 25 movies, etc. but with an expiration date of a year after purchase. Buying a larger package would grant a discounted price per movie, but if you don't go, you lose them.
wall of text describing customer acquisition in tech