Wheee, isn't marketing fun when you can just ask[/] your consumers what they want?! A paper manual is now assured. OK, so it's clear there's a perceived value for manuals. A couple more questions:
- When you see a booklet manual, do you assume the game is cheezy or low-budget?
- When you see a "normal" sized manual, do you assume the game is run of the mill?
- When you see a huge manual, do you assume the game is very complicated, requires a lot of instructions, and is daunting to play?
It's proven that the weight of the box equates to value in a consumer's mind.
Would you rather have a short printed manual and a pad of Tribes paper, or a long game manual?
- When you see a booklet manual, do you assume the game is cheezy or low-budget?
- When you see a "normal" sized manual, do you assume the game is run of the mill?
- When you see a huge manual, do you assume the game is very complicated, requires a lot of instructions, and is daunting to play?
It's proven that the weight of the box equates to value in a consumer's mind.
Would you rather have a short printed manual and a pad of Tribes paper, or a long game manual?