you must not play madden like the 2 mil or so people, alot on PC or play fifa soccer like hoo and all of korea, or any of the LOTR games, or i duno BF1942 or any of its franchises. you should rephraise that to. Creative is to audio as Dave G is to Pc gaming.
Creative is also one of the most popular add-in boards. They have swallowed several smaller companies and ignored most advances they have made. They take every chance they get to create exclusive advantages (EAX)
For each of those games there are products that have been competitivly minimalized due to exclusive licensing deals. Whether that's because EA puts out a superior product or not is a matter of opinion.
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