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http://news.google.com/news?q="Snakes+On+A+Plane"&hl=en&lr=&safe=off&sa=X&oi=news&ct=title
http://www.canmag.com/news/4/3/4456
"Though New Line Cinema is working over time to keep Snakes on a Plane always on the minds of moviegoers across the nation, they aren't too concerned about the critics.
Snakes on a Plane Says No to Press
Doing what Disney did with Pirates of the Caribbean: Dead Man's Chest, New Line has announced that there will be NO pre-release press screenings for Snakes on a Plane. Though some may take this as a shock, it is not too surprising considering the film's genre and, well, the story behind it.
According to Variety, Snakes on a Plane is a film for the fans and not the critics. After a few positive reviews appeared online for Snakes after a couple early screenings, New Line figured that was good enough to keep the hype boosted and figured they would end it there. Why? Well, there is a good chance that critics are planning on tearing this film apart faster than the snake can strike. Though these reviews won't deter some, it is likely that they would hurt opening box office numbers.
The hype machine can't afford a hit of negative reviews...."