It's a little so so at the moment. But most of that is from the noobs getting up to speed on pvp. On the combat side it's not bad since it creates a lot of targets. On the actual capture and hold side of things, it is a bit meh. It's mostly the trying to find a complex (which takes time), sitting at that complex (which takes 10-30 minutes or more of time), and hoping no one comes along and blows you away. So far only one system has been captured.
So in general I do like it, has a good fun factor, at least some of the time. It'll be more fun once the noobs get up to speed.