Ok let me pour my heart out..
I grew up on the countryside ok? East of the country close to German border. We don't drink Heineken there. We ****ing hate it. Just like we hate Ajax aka Amsterdam's soccer team. We drink Grolsch over there. That's our regional jam, but it's very popular in the UK as well. Just look at this majestic bottle:
Anyway.. Grolsch has really turned to **** over the last few years. No idea what they've done. I even like Heineken more nowadays. Amsterdam might've infected me, but thankfully we have loads of German and Belgian beers to choose from as well.