This pressing desire to integrate, to live in community, is reflected in Mojang (Swedish for gadget), the company that Persson founded when Minecraft’s maintenance and development became too much for one man to handle. Mojang, which employs twenty-odd people, has a flat management structure and loose working hours. “When you have the kind of success Minecraft has brought, you can just choose yourself the way you want to do things,” said Persson. “I don’t want to feel like I’m in charge or anything. Of course, it doesn’t really work that way, because we all know I’m the founder. But I try to have a studio where people go to make games for the fun of it, not just because some investor has said we have to make money.”
