Forbes has let people pay to use their domain name and post articles for years, anyone can do it. People that I know that are into multi level marketing companies like USANA will post and an article talks about how top investors are interested in USANA and it links to a Forbes article, when you follow the link it is pretty much just a blog post by someone that doesn't work for Forbes.
Someone with USANA posted something like that years ago, title of the article was how Warren Buffet says that USANA was one of the top 10 companies he would recommend investing in. When I read the article what it was about is some said they made an algorithm that picked investments based on Warren Buffet's investing style, all the top 10 companies were multi level marking companies. I commented on the post about what they had posted and it was fake, and probably considered fraud, they removed my comment and said because it is on forbes.com it is legitimate.
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