The right wing playbook is to use fear-mongering and hatred (i.e. "Jews/Mexicans/Antifa are coming for you!") to trick ignorant people into supporting politicians who then pass legislation that only benefits the super rich. It's not complicated. Liberty and freedom have nothing to do with it, unless you mean the freedom for corporations to trample on the environment, human rights, and regulations so that they can squeeze a few more bucks out of the working class.
Civil rights and human rights are typically the domain of the left. When I talk about empathy and compassion, I am talking about social programs (i.e. welfare, public education, health care, unions) that benefit the average individual. These have historically been the province of left-leaning politicians like FDR and they are favorite targets of right-wing mega donors who want to strip mine the working class wherever possible so they can stack up a few more millions.
I don't think Trump is either conservative or liberal. He is merely an opportunist. He will say and do whatever he thinks will yield the most profit for himself. That's why he was palling around with the Clintons in the 90s and 00s, before suddenly becoming a "conservative" in the 2010s. Here is your "conservative" hero:
Trump doesn't care about rural voters or the working class. He is not capable of empathy or compassion. He is a rich kid from New York born into millions. Donald only cares about Donald. The voters are merely a means to an end.
Biden would not have been my first choice candidate, but the average person would benefit a lot more under a Democratic POTUS than Republican POTUS. It's been demonstrated repeatedly in the past few decades that Republicans cannot effectively lead the country because their policies are averse to the interests of the average American.