Make a tournament with a very large cash prize (50,000-100,000). Get it hyped up to gaming websites, and grab some sponsors for it. Get an organization that has experience running something of that caliber to host it with said sponsors/sierra/etc. A well run Tournament of that magnitude, could *easily* attract alot of competition, and gather even more fame for the game. As well as helping to establish T:V when it comes out as a true competitive game that'll have legitimacy with major gaming organizations (ie: WCG, CPL, etc).
Basically, with something setup like this, you'd attract competition from the most talented and top tier, to the low end, which would make them try the game and practice at it for an extended period of time. Then once they become good/familiar with the game, and see its quality gameplay, even when the major tournament is over, they'd stay for the competition within the game that would have been fostered by such a tournament.
What'll make T:V succeed is grabbing a huge player base at the very beginning. Games rarely have massive increases in the number of people playing after the first three months. Unless some massive price cut/marketing push appears afterwards. The main goal of something like this would be to grab as many potential people as possible when the game is fresh and new, so that most of those people would hang around for years to come and become part of the fanbase as a whole.
Basically, with something setup like this, you'd attract competition from the most talented and top tier, to the low end, which would make them try the game and practice at it for an extended period of time. Then once they become good/familiar with the game, and see its quality gameplay, even when the major tournament is over, they'd stay for the competition within the game that would have been fostered by such a tournament.
What'll make T:V succeed is grabbing a huge player base at the very beginning. Games rarely have massive increases in the number of people playing after the first three months. Unless some massive price cut/marketing push appears afterwards. The main goal of something like this would be to grab as many potential people as possible when the game is fresh and new, so that most of those people would hang around for years to come and become part of the fanbase as a whole.