Real hip hop

The difference between "real hip hop" and the shit that's popular these days is simply content.
Anyone can sell their image with enough PR, but I prefer substance over image.

for example:

Tha Alkaholiks - Wikipedia, the free encyclopedia
Ant Banks - Wikipedia, the free encyclopedia
A Tribe Called Quest - Wikipedia, the free encyclopedia
Black Sheep (hip hop group) - Wikipedia, the free encyclopedia
Black Moon (group) - Wikipedia, the free encyclopedia
Brand Nubian - Wikipedia, the free encyclopedia
Biz Markie - Wikipedia, the free encyclopedia
Common (entertainer) - Wikipedia, the free encyclopedia
Chali 2na - Wikipedia, the free encyclopedia
Das EFX - Wikipedia, the free encyclopedia
Danger Mouse - Wikipedia, the free encyclopedia
Dilated Peoples - Wikipedia, the free encyclopedia
Digable Planets - Wikipedia, the free encyclopedia
DJ Krush - Wikipedia, the free encyclopedia
DJ Shadow - Wikipedia, the free encyclopedia
Mark Farina - Wikipedia, the free encyclopedia
DJ Premier - Wikipedia, the free encyclopedia
DJ Quik - Wikipedia, the free encyclopedia
EPMD - Wikipedia, the free encyclopedia
Eric B. & Rakim - Wikipedia, the free encyclopedia
Extra Prolific - Wikipedia, the free encyclopedia
Gang Starr - Wikipedia, the free encyclopedia
Geto Boys - Wikipedia, the free encyclopedia
Grandmaster Flash - Wikipedia, the free encyclopedia
Gravediggaz - Wikipedia, the free encyclopedia
Hieroglyphics (group) - Wikipedia, the free encyclopedia
Jeru the Damaja - Wikipedia, the free encyclopedia
Jurassic 5 - Wikipedia, the free encyclopedia
KRS-One - Wikipedia, the free encyclopedia
KMD - Wikipedia, the free encyclopedia
King Kooba - Wikipedia, the free encyclopedia
Lords of the Underground - Wikipedia, the free encyclopedia
Luniz - Wikipedia, the free encyclopedia
Main Source - Wikipedia, the free encyclopedia
Naughty by Nature - Wikipedia, the free encyclopedia
Obie Trice - Wikipedia, the free encyclopedia
The Sound Providers - Wikipedia, the free encyclopedia
Mobb Deep - Wikipedia, the free encyclopedia
Mos Def - Wikipedia, the free encyclopedia
MF Doom - Wikipedia, the free encyclopedia
Murs (rapper) - Wikipedia, the free encyclopedia
N.W.A - Wikipedia, the free encyclopedia
People Under the Stairs - Wikipedia, the free encyclopedia
Pete Rock - Wikipedia, the free encyclopedia
Peanut Butter Wolf - Wikipedia, the free encyclopedia
The Pharcyde - Wikipedia, the free encyclopedia
Pharoahe Monch - Wikipedia, the free encyclopedia
Public Enemy (band) - Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Run–D.M.C.
The Rascals - Wikipedia, the free encyclopedia
Ronny Jordan - Wikipedia, the free encyclopedia
Rob Base and DJ E-Z Rock - Wikipedia, the free encyclopedia
Souls of Mischief - Wikipedia, the free encyclopedia
Too Short - Wikipedia, the free encyclopedia
Talib Kweli - Wikipedia, the free encyclopedia
Thes One - Wikipedia, the free encyclopedia
A Tribe Called Quest - Wikipedia, the free encyclopedia
Wu-Tang Clan - Wikipedia, the free encyclopedia
Zion I - Wikipedia, the free encyclopedia

Well that's all I can think of at the moment but there's a ton more to choose from.
Feel free to add more if you like...
Black sheep were awesome.
 
Obviously nobody is touching Nas and/or Illmatic, but this dude has come the closest; interesting concept and a pretty ambitious project dropping May 10th:

 
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