Did you do anything special? The DL won't start for me.I used the download link, which downloaded the installer. The Installer downloaded 1.9gb at around 1.1mb/s installed the wotlk content, then it repatched the 3.0.2 and 3.0.3 patches. Everything should be ready to go once I get a key. You can still play without the key, though... just not any of the wotlk content.
As far as 7-11... i went there earlier and asked about it, but the paki pointed to a big sign over the register that they could not sell games before their due date, and wouldn't budge.