I thought so too, but now that I've hit 60 I realize the only thing left to do is the raid grind to get better gear. This insanely repetitive and time consuming task does nothing but enable me to get better gear as more instances and expansions are added to the game.
The satisfaction from beating raid bosses is a lot of fun the first time, but farming them is a chore. PVP in an game like this doesn't really entice me. I'm on a pvp server and had a lot of fun with it, but it requires rep grinding and or raiding to really excel. If I want pit my skill against someone over the net I'd prefer not to do it in a medium where huge time investment trumps all.
I've found the game just isn't fun for me, and unfortunately I played to 60 before I found out I didn't enjoy it that much. I guess I meant for this to be a warning for you to cut your losses now if you have any doubts that the game just isn't your style.