Well played Orbitz, Well Played.

Cliffs:
-Well known that mac users dont mind paying 3x more for hardware
-Orbitz thinks, maybe they will pay more for hotels too
-They do
-Profit
-Use IE or Chrome for lower prices

Mac users steered to pricier hotels on Orbitz

Orbitz Worldwide has found that people who use Apple's Mac computers spend as much as 30 percent more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

The Orbitz effort, which is in its early stages, demonstrates how tracking people's online activities can use even seemingly innocuous information -- in this case, the fact that customers are visiting Orbitz.com from a Mac -- to start predicting their tastes and spending habits.

Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC visitors, but said the company is not showing the same room to different users at different prices. They also pointed out that users can opt to rank results by price.

"We had the intuition, and we were able to confirm it based on the data," Orbitz Chief Technology Officer Roger Liew said.

Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site's average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40 percent more likely to book a four or five-star hotel than PC users, Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.

http://www.foxnews.com/scitech/2012/...els-on-orbitz/

i always hated that drink

For A Good Clean Feeling, No Matter What

That's pretty genius.

Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC visitors, but said the company is not showing the same room to different users at different prices. They also pointed out that users can opt to rank results by price.

If it shows you more options with higher prices, then chances are, you are going to buy one of the more pricier options. I'm sure, eventually, you can see what IE people see. But its a matter of convience and what shows up first.

I liked this article.

Yeah it's just showing them the more expensive options at first glance, I don't think there is anything illegal with what they are doing. They aren't changing the prices/etc, they are just showing them Caesar's Palace before Circus Circus.

so if click list prices from lowest to highest they omit lower prices that only ie or chrome users can see?

Originally Posted by RabbitRabbi

so if click list prices from lowest to highest they omit lower prices that only ie or chrome users can see?

youre really ****in dumb arent you

I saw this earlier.

Sensational headline does not match content. It's just different default ordering of search results for Mac users based on trends. Must be a slow news day...

10 ways that Windows is better than Mac OS -- Reality Distortion: Macs, Mac OS X, and Apple stuff

Originally Posted by Exodus

10 ways that Windows is better than Mac OS -- Reality Distortion: Macs, Mac OS X, and Apple stuff

LOL Look at all those angry macfags in the comments!

Originally Posted by Data

I saw this earlier.

Sensational headline does not match content. It's just different default ordering of search results for Mac users based on trends. Must be a slow news day...

True, but the important finding was that they bought higher priced deals just by defaulting to whatever was shown to them.

pc users are poor

Originally Posted by Data

I saw this earlier.

Sensational headline does not match content. It's just different default ordering of search results for Mac users based on trends. Must be a slow news day...

but the trend is what the content is about...

there's lots of ways to interpret it... mac users tend to have more money or demand higher quality is one way. mac users tend to waste money is another.

people use orbitz?

it's that mac users tend to waste money

they also waste everybody's time, they waste clean air and fresh water, and they are a completely unjustifiable drain on valuable, non-renewable planetary resources which are spent on things like illuminated paperweights with glowing fruit logos

and, finally, they waste their breath when extolling the imagined virtues of an operating system that was designed to offer users the same freedom they would have enjoyed as citizens of mao's red china