Fame vs. Infamy

For the obvious, Fame = Good, Infamy = Bad

What has raised Fame and/or raised Infamy?

Fame:
Fighters Guild
Mages Guild
Random Quests
Buying Houses?
Main quest

Infamy:
Dark Brotherhood
Thieves Guild
???

I think getting caught doing a crime also raises infamy.

you raise fame by completing quets for people and infamy i think goes up from doing thiefs quests darkbrotherhood quests and getting caught doing crimes.

Specific question concerned end of thieves guild item

I have the Gray Cowl and I was wondering if doing the main quest while wearing it would raise MY fame or the Cowl's fame? Basically I guess it only boils down to when I report that I did something good I guess, but it'd be nice to not have to worry about forgetting to take it off before I report in.