OneManArmy
Veteran XV
I searched the database and I am pretty sure this isn't OFN.
How would you guys feel about subliminal advertising in video games? I am currently a student at Kelley School of Business (IU) and we were just assigned to come up with a marketing plan for a developing business. Details are below.
This is the future of online gaming (PC and console). Major television companies have recognized that there is an untouched audience (ages 18 to 34) who aren’t watching TV like they used to. With young and old people starting to shift over to other methods of entertainment, advertisers are looking to follow.
One such company, Massive Incorporated, noticed an untouched market of advertising in video games. Basically think of an advertisement in a game that changes every time you play it.
How it works:
Below you will see a diagram of how Massive works. Basically they will have their own server that will upload an advertisement to the gamer’s console. They have been working on this product since 2000 and supposedly have found a way to create advertisements in game without creating any sort of lag. (I thought resizing would make the following images to hard to read)
What they are already doing:
Below is another diagram of what they are already thinking about doing.
Massive is different from advertising that already takes place in video games because they have the ability to change the advertisements at any time.
I know the idea of advertising in video games is going to piss many of you off, but you’re going to have to face the fact that it will happen. Microsoft bought out Massive in May of 06, so you know this will be here before you know it. Massive is estimating that the advertising for in-game advertising specifically could be as high as $2.5 billion by 2009.
With this said, the best finished project will get implementation consideration. Some of the ideas I have been hearing around the coffee table are as follows:
1.) Instead of a loading page, while coming and going from the lobby, there would be a commercial playing.
2.) During the loading screen the gamer would have the option of clicking on the ad that has held their interest. So if you have an interest in some sort of new product you could click the add and perhaps buy it online.
3.) We also were thinking about some sort of filter. Like keeping tampon ad’s off of a male gamers screen, while keeping condom ad’s off of female gamer screen.
What do you guys think about the subject?
I will keep you guys updated on the winner of the project and try to also get a copy of the winning paper.
How would you guys feel about subliminal advertising in video games? I am currently a student at Kelley School of Business (IU) and we were just assigned to come up with a marketing plan for a developing business. Details are below.
This is the future of online gaming (PC and console). Major television companies have recognized that there is an untouched audience (ages 18 to 34) who aren’t watching TV like they used to. With young and old people starting to shift over to other methods of entertainment, advertisers are looking to follow.
One such company, Massive Incorporated, noticed an untouched market of advertising in video games. Basically think of an advertisement in a game that changes every time you play it.
Massive Incorporated - In Game Advertising
How it works:
Below you will see a diagram of how Massive works. Basically they will have their own server that will upload an advertisement to the gamer’s console. They have been working on this product since 2000 and supposedly have found a way to create advertisements in game without creating any sort of lag. (I thought resizing would make the following images to hard to read)
What they are already doing:
Below is another diagram of what they are already thinking about doing.
Massive is different from advertising that already takes place in video games because they have the ability to change the advertisements at any time.
I know the idea of advertising in video games is going to piss many of you off, but you’re going to have to face the fact that it will happen. Microsoft bought out Massive in May of 06, so you know this will be here before you know it. Massive is estimating that the advertising for in-game advertising specifically could be as high as $2.5 billion by 2009.
With this said, the best finished project will get implementation consideration. Some of the ideas I have been hearing around the coffee table are as follows:
1.) Instead of a loading page, while coming and going from the lobby, there would be a commercial playing.
2.) During the loading screen the gamer would have the option of clicking on the ad that has held their interest. So if you have an interest in some sort of new product you could click the add and perhaps buy it online.
3.) We also were thinking about some sort of filter. Like keeping tampon ad’s off of a male gamers screen, while keeping condom ad’s off of female gamer screen.
What do you guys think about the subject?
I will keep you guys updated on the winner of the project and try to also get a copy of the winning paper.
