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NYC To Replace Most of Its Payphones With Free Gigabit WiFi In 2015

Submitted by: Hologram @ 08:12 PM | Monday, November 17, 2014 | (url: http://www.washin...)

The city announced Monday that it had selected a consortium of advertising, technology and telecom companies to deploy throughout the city thousands of modern-day pay phones that will offer 24-hour, free gigabit WiFi connections, free calls to anywhere in the U.S., touch-screen displays with direct access to city services, maps and directions for tourists, and charging stations (for the cellphones you'd rather use). The devices will also be capable of connecting people straight to emergency responders, and broadcasting alerts from the city during emergencies like Hurricane Sandy.

The whole system, city officials said, will constitute the largest free municipal WiFi network in the world.

All of it will be funded by what the providers say will be an astonishingly large revenue stream from sophisticated digital advertising picture different and constantly fine-tuned ads depending on the block that's projected to generate for the city $500 million over the next 12 years. Scott Goldsmith, the chief commercial officer at the advertising company Titan working on the contract, says the infrastructure will "revolutionize how advertising is delivered in the biggest media market in the world." Fifty percent of that revenue will go to the city.