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shark fin sales decline thanks to jackie chan and chairman yao

Submitted by: Goshin @ 01:40 PM | Tuesday, August 5, 2014 | (url: http://www.ft.com...)

Shark fin sales and prices have fallen sharply in China, the biggest market for the delicacy, in what appears to be a significant victory for wildlife conservation campaigners.
Retail prices in the southern city of Guangzhou, thought to have overtaken Hong Kong as the centre of the shark fin trade, have fallen by an average of nearly 50 per cent over the past two years, according to traders interviewed for a report by the WildAid wildlife group. Sales have fallen by more than 80 per cent.
Yao Ming, the Chinese basketball star, and Jackie Chan, the actor, are among the celebrities who have been enlisted to persuade their countrymen to lose their appetite for shark fin soup, in media interviews and advertisements.
This appears to have had an impact, according to the WildAid report, which said 19 out of 20 Beijing restaurant representatives interviewed had reported a significant decline in shark fin consumption. All agreed Yao Mings campaign had raised awareness among customers.
A Guangzhou retail seller told the WildAid report authors: I do not deal in fins any more because it is bad business. A wholesale trader in the same city said Yao Mings participation in the campaign had single-handedly smashed my business.
At least 25 states and countries have passed laws to ban the possession and sale of shark fins in the past 13 years, the report says, while about a third of 211 countries surveyed had shark finning regulations."

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